Charlie Chaplin as Hitler in the "Dictator" |
Over and
over we see implicit posts in social media with obscure meanings. Surprisingly we
will see an abundance with likes and comments like: “that’s it”, “right on”, “hallelujah”
often only one or 2 words. It may be close to impossible to decipher the
message as it could be a joke, sarcasm or just something simple and sincere,
yet comments are plentiful, short and euphoric. You would not know unless you
post a question running the risk to be dissed by the poster or by the crowd,
the followers. Not many question or want to know what a post mean because of the risk to come out as a jack-ass. Commonly when the poster "resembles" a woman, "she" has a nice presentation profile
photo and thus attracted many males to follow "her". What "she" writes or expresses
does not matter much, already hooked by "her" beauty, what matters is to show
adoration and that is achieved by showing up, making a like or a simple
positive comment. What the posters motivation or goal is cannot easily be
deduced, it could be for just being seen by as many as possible, it could be
for collecting followers to funnel them into some bonus program or expose them
to products. Profit is not an unlikely objective.
Now, by
taking this example and reasoning over to politics makes the whole thing
becoming very interesting. To get to where we want to be in politics we need
followers, some that just makes likes (votes) and some that comments by forming
a choir singing our simple refrain. Starting off we would need a nice facade
and sugared up messages. The facade is like the social media profile photo and
banner, the messages are like the posts. We are not interested in followers
that analyses everything we say, we only need a lot of followers voting for us
and shouting “hallelujah”. If everything goes according to this plan we’ll be in
government in next election. Now in the position to govern a country no matter
what our motif and ambitions was or would be, we need to keep and build our
army of followers, some that just likes what we do and some forming the “choir”
singing our song (press and media). The strategy would be to be visible on
stage and in media with messages, implicit and obscure and hard to decipher but
with a nice sounding tune that makes easy to sing-along. And the result: an army
of Zombies raising the arm towards us, greeting us with “sieg heil” and with an
armlet with a Swastika on it. This is what Hitler and his thugs did, Tony Blair
with his labor party and recently the conservative Swedish “nya moderaterna”
and its Allianz government.
It is so
easy to understand a strategy like this from being and “living” on social media
like Facebook and Google+. There is no “dislike” button and being social means:
don’t question my post, just like it or be sweet. In Facebook and Google+
questioning surely mean being blocked or attacked and dissed by a horde of
followers. In Hitler’s Germany or Stalin’s Soviet it meant labor camp or
execution
Another
important “social media” aspect is to funnel out the information in society so
that 1 “like” will be seen as 1000, which is done in Google+ by interconnecting
services like YouTube, Blogger, Google Drive, Google+ and virtually any service
they provide to the user as free. In electronics it is called fan-out. Facebook does the same by interconnecting
Facebook itself with Instagram and 45 other services. How is this multiplication effect done in
politics? Easy, buy out press and media and use one single information database
for the “messages”, the party leader is the editor in chief. Apart from this,
use what is free from Google and Facebook for your purposes.
Would it be unfair or slander to picture the architect of the Swedish conservative parties successful "social" media campaign as the former national socialistic party's propaganda minister Joseph Goebbels? It is an amusing thought but, no, I don't think so. It must be seen as a compliment.
Would it be unfair or slander to picture the architect of the Swedish conservative parties successful "social" media campaign as the former national socialistic party's propaganda minister Joseph Goebbels? It is an amusing thought but, no, I don't think so. It must be seen as a compliment.
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